logoGet Started with Funnelytics

BLOG

Funnels, Growth, Success One Insight at a Time

Strategies, insights, and stories to help you optimise funnels and grow your business

banner-graphicsbanner-image-2
All
Journey Measurement
Company Announcements
Journey Planning
Journey Optimization
Journey Tools
Customer Journey Analytics 101: Benefits & Use Cases

Journey Measurement

Customer Journey Analytics 101: Benefits & Use Cases

The journey from brand awareness to purchase is not as linear as what’s depicted on your marketing team’s whiteboard presentation. Many factors, such as customers’ experience with your business and their buying behaviour and needs, influences how the customer journey pans out.

6 Customer Journey Analytics

Journey Measurement

6 Customer Journey Analytics

9 Customer Journey Analytics Examples (+3 Tools for Better CX)

Journey Measurement

9 Customer Journey Analytics Examples (+3 Tools for Better CX)

How to Conduct Customer Journey Research and Mapping

Journey Measurement

How to Conduct Customer Journey Research and Mapping

Seeing is believing

Try Funnelytics !

Sign up for your free 14-day trial today and experience all the benefits Funnelytics will bring to your business first-hand.

Start Your Free TrailSign Up
squiggle-image

Latest Posts

9 Customer Journey Analytics Examples (+3 Tools for Better CX)
Journey Measurement

9 Customer Journey Analytics Examples (+3 Tools for Better CX)

When running a business, you’re bound to deal with customer issues. The quicker you resolve them, the happier your customers will be.

11 Customer Journey Mapping Tools to Navigate & Analyze User Experiences
Journey Tools

11 Customer Journey Mapping Tools to Navigate & Analyze User Experiences

Understanding your customers can be challenging when dealing with a vast amount of unstructured data.On average, businesses source their customer data from 28 different channels and house it in 17 different applications. This data may help to gain insights about their customer experience and meet their expectations, but a lack of control over siloed data fails to serve the purpose.

14 Google Analytics Alternatives for Digital and Performance Marketers
Journey Tools

14 Google Analytics Alternatives for Digital and Performance Marketers

Google Analytics is a popular choice among marketers for performance marketing metrics, and customer journey tracking.However, it’s not as user-friendly and easy to navigate as its predecessor, Universal Analytics. Issues like data lag, data discrepancies, and clunky UI have been bugging marketers for some time now.

9 SegMetrics Alternatives and Competitors for Busy Marketers
Journey Tools

9 SegMetrics Alternatives and Competitors for Busy Marketers

Customer experience is crucial to a brand’s success. According to a study by PwC, 32% of customers claim that one bad experience is enough to drive them away from their favorite brand.

9 Best Funnel Tracking Software Tools to Streamline Your Sales Success
Journey Tools

9 Best Funnel Tracking Software Tools to Streamline Your Sales Success

The average conversion rate for e-commerce sites across various sectors is just 2%, while 70% of site visitors who make it to checkout end up abandoning their cart. That’s a significant portion of potential sales lost.

5 Essential A/B Tests to Run on Your Landing Pages
Journey Optimization

5 Essential A/B Tests to Run on Your Landing Pages

In this article, we’re going to cover 5 essential A/B tests that you can run on your landing pages in 2020. These A/B tests don’t require a great deal of work but they can win you a huge increase in your conversions.