Terms of Service

Funnelytics™ Terms of Service Funnelytics™ Terms of Service – Providers Terms & Conditions GDPR & CPRA Funnelytics™ Terms of Service – Data Processing Agreement Funnelytics™ Terms of Service – Acceptable Use Policy Funnelytics™ Terms of Service – Shopify Data Use & Permissions Funnelytics™ Terms of Service –
Privacy Policy Funnelytics™ Terms of Service – Sub-processor Information Funnelytics™ Terms of Service – What to include in your Privacy Policy Funnelytics™ Terms of Service – Affiliate Agreement

Shopify App Data Use & Permissions

Last Updated: 20^th June 2026

This page explains exactly what data the Funnelytics Shopify app accesses from a connected Shopify store, why each permission is required, how that data is used, where it is stored, and how you can have it deleted.

It supplements our Privacy Policy and Data Processing Agreement, which continue to apply in full.

What the Funnelytics app does

Funnelytics Shopify app was designed to empower you and your team to improve your store performance by giving you visibility on metrics which are often not exposed in regular shops analytics, like customer lifetime-value (LTV) and marketing-attribution, time to conversion, time to repeat purchase etc.

When you connect your Shopify store, Funnelytics reads your order, customer, and product data and uses it to produce per-customer lifetime-value reports and to attribute revenue back to the marketing source that brought each customer in.

The connection is read-only: Funnelytics never creates, edits, or deletes anything in your Shopify store.

What data we access

From a connected Shopify store, Funnelytics accesses:

Order information — order totals, line items, financial status, timestamps, and the marketing-attribution fields recorded on the order (such as landing site, referring site, and source).
Customer information — customer name and email address, used to group a customer’s orders together so that lifetime value can be calculated per customer. Where possible, we derive a hashed identity key rather than storing raw personal details.
Product information — product and variant details (such as title, SKU, and price) used to attribute lifetime value to specific products.

We access only what our reporting requires. We do not request access to your store’s payment, payout, banking, dispute, fulfilment, shipping, theme, script, discount, or content data, and we request no write permissions of any kind.

The permissions we request, and why

Shopify requires apps to request only the minimum data needed to function. Funnelytics requests six read-only permissions, each tied directly to a feature of the app:

All six permissions are read-only. We never request permission to modify your store or your data.
Permission	Why Funnelytics needs it
read_orders	The core data source. Order totals, line items, and timestamps are the basis of every lifetime-value calculation, and the marketing-attribution fields recorded on each order are what let us trace revenue back to its source. Without this permission the app cannot function.
read_customers	Lifetime value is measured per customer, so we need to link all of a customer’s orders to a single identity using their name and email. Shopify also includes customer details within each order record, so this permission is technically required to read orders at all.
read_products	Lets us map each order’s line items back to your catalogue so lifetime value can be broken down by product — for example, which products your highest-value customers buy.
read_inventory	Order line items reference product variants rather than products directly. Variant data (such as SKU and price) is needed to link each line item accurately to your catalogue for product-level reporting.
read_draft_orders	Some merchants — particularly those running wholesale or invoice-based sales — realise revenue through draft orders. Including them ensures lifetime value reflects all of a customer’s realised revenue, not only standard online-checkout orders.
read_all_orders	Lifetime value is inherently historical and needs a customer’s full order history. Shopify’s standard access is limited to the most recent 60 days, which is not enough to calculate lifetime value or run cohort analysis, so this permission extends the available history.

How we use your data

We use Shopify data only to provide you with the analytics features of the app -lifetime-value reporting, marketing attribution, cohort and funnel analysis, and the related dashboards and reports. We act as a data processor, handling this data on your behalf and on your instructions.

We do not sell your data.
We do not use your store’s customer data for our own marketing.
We do not share it with anyone except the sub-processors listed below, and only to the extent needed to operate the service.

Your store’s customer data and any behavioural data collected by our tracking script are kept separate from our customer-support systems.

Where your data is stored

Data accessed from your connected Shopify store is stored and processed in a ClickHouse Cloud database (operated by ClickHouse, Inc.) running on Amazon Web Services infrastructure in the US East (N. Virginia) region.

Behavioural data collected through the Funnelytics tracking script is stored separately on Amazon Web Services infrastructure in the Canada Central region.

Account identity data used for support is processed by Intercom in the United States.

Where this involves transferring personal data from the European Economic Area, the United Kingdom, or Switzerland, we rely on the European Commission’s Standard Contractual Clauses as our transfer mechanism and take appropriate steps to protect your data in line with applicable law.

Sub-processors

We use a small number of trusted providers to operate the service.

The updated list can be found here: Sub-Processors List

Accessing or deleting your data

If you are a merchant, you can disconnect the app at any time from your Shopify admin, which stops all further data access. You may also disconnect and automatically uninstall the app from your shop from within Funnelytics's dashboard UI.

You may also request access to or deletion of the data we hold by contacting us using the details below.If you are a customer of a merchant who uses Funnelytics and you want to access or delete the personal data we hold about you, you can contact that merchant (who controls the data) or contact us directly.

Funnelytics honours Shopify’s data-request, customer-redaction, and shop-redaction processes: when such a request is submitted, we retrieve or delete the corresponding data from our systems.

We apply these rights to everyone, regardless of where they live.

How we protect your data

We restrict employee access to store and customer data to those who need it to operate the service; require strong, unique passwords, maintain and review access logs for systems holding this data; encrypt personal data in transit and at rest; and maintain a documented security-incident and breach-response policy.

Contact us

For any question about how we handle your Shopify data, or to make a data access or deletion request, email support@funnelytics.io or write to:
‍
Data Privacy Officer,
Funnelytics Inc, 851 Charlotte St,
Niagara-on-the-Lake, Ontario, L0S 1J0, Canada