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Turn Traffic Into Profit

Playbooks on customer-journey analytics, CRO, and LTV — written for Shopify growth teams who want more from the traffic they already have.

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Choosing an Ecommerce Analytics Platform for Shopify LTV
Ecommerce Analytics

Choosing an Ecommerce Analytics Platform for Shopify LTV

Understand the features of an effective ecommerce analytics platform designed for Shopify. Gain clarity on customer journeys and LTV metrics for growth.

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Funnelytics Team
Aug 14, 20266 min read
LATEST ARTICLES
Shopify Analytics: Beyond the Dashboard for LTV Growth
Ecommerce Analytics

Shopify Analytics: Beyond the Dashboard for LTV Growth

Move past basic Shopify analytics. Track customer LTV, connect ad spend to journeys, and analyze segments for growth. Understand your customer journey and LTV with precise data — get your free LTV Profit Map.

Funnelytics Team6 min read
Ecommerce Analytics: Definition, Metrics, and Setup
Ecommerce Analytics

Ecommerce Analytics: Definition, Metrics, and Setup

Understand what ecommerce analytics is, why it matters, and key metrics. Learn to set up and overcome challenges for better customer journeys and LTV. Get your free LTV Profit Map.

Funnelytics Team4 min read
Customer Journey Mapping: How To Map Out Touchpoints To Improve User Experience
Strategy

Customer Journey Mapping: How To Map Out Touchpoints To Improve User Experience

Use customer journey mapping to visualize engagement, pinpoint friction points, streamline interactions, and drive more sales.

Burkhard Berger12 min read
eCommerce Funnel Optimization: Everything You Need To Know In 2026
Journey Optimization

eCommerce Funnel Optimization: Everything You Need To Know In 2026

eCommerce funnel optimization is where most online stores quietly win or lose. Here's how to fine-tune every stage — awareness, consideration, conversion, and retention.

Burkhard Berger17 min read
6 Customer Journey Analytics Tools for Growth
Journey Measurement

6 Customer Journey Analytics Tools for Growth

See these top 6 customer journey analytics software to assist you in visualizing data and optimizing your marketing efforts.

Mikael Dia9 min read
5 Customer Journey Stages Great Marketers Understand (And How They Use Each Phase)
Journey Measurement

5 Customer Journey Stages Great Marketers Understand (And How They Use Each Phase)

From awareness to retention and loyalty, these are the five customer journey stages every buyer goes through- and how you can use them.

Mikael Dia12 min read
11 Customer Journey Mapping Tools to Navigate & Analyze User Experiences
Journey Tools

11 Customer Journey Mapping Tools to Navigate & Analyze User Experiences

Visualize and analyze your user experiences with these customer journey mapping tools.

Mikael Dia14 min read
Customer Journey Mapping: How To Map Out Touchpoints To Improve User Experience
Journey Planning

Customer Journey Mapping: How To Map Out Touchpoints To Improve User Experience

Customer journey mapping: Uncover the steps to create an effective map, enhance customer experiences, and drive more sales.

Burkhard Berger14 min read
9 Best Funnel Tracking Software Tools to Streamline Your Sales Success
Journey Tools

9 Best Funnel Tracking Software Tools to Streamline Your Sales Success

Track and optimize your sales and marketing funnel with this funnel tracking software- choose the best fit for your business.

Mikael Dia12 min read
Return on Ad Spend Benchmarks Every eCommerce Brand Must Know
Attribution

Return on Ad Spend Benchmarks Every eCommerce Brand Must Know

ROAS benchmarks by industry and platform, the 7 factors that set your real target, and a 30-day sprint for moving your number out of the middle of the pack.

Burkhard Berger13 min read
Top Strategies for Optimizing Your Marketing Funnels
Strategy

Top Strategies for Optimizing Your Marketing Funnels

Discover top strategies to optimize your marketing funnel and skyrocket conversions. Boost your business growth now with Funnelytics!

Mikael Dia6 min read

Put These Ideas To Work

Connect your store and see exactly where your funnel leaks revenue — with a free LTV Profit Map.

Connect Shopify — Get Your Free LTV Profit Map
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