At a Glance
Kingdom Codex is a faith-based digital brand selling educational products through paid traffic. When we began working together, Meta Ads were still in an early testing phase, with inconsistent performance and limited visibility into what was driving results.
The objective was to build a scalable funnel and turn paid traffic into a profitable, repeatable acquisition channel—not simply increase ad spend.
Challenges
- Paid traffic was running without a clearly defined or optimized funnel
- ROAS was below profitability, making scaling risky
- Conversion rates were inconsistent and capped funnel output
- Cost per sale was too high ($50–$75+), preventing sustainable growth
Goals
- Build a structured, scalable funnel for paid traffic
- Improve conversion efficiency across the funnel
- Significantly reduce cost per sale
- Increase weekly funnel sales while maintaining profitability
Funnelytics Insights Service Approach
- 1. Tracking and Funnel Foundation
We built the entire paid traffic funnel from the ground up, implementing clean tracking from Meta Ads → Landing Page → Purchase. This established reliable attribution and allowed performance improvements to be measured accurately over time. - 2. Funnel Mapping and Analysis
By mapping the full customer journey, we identified the primary drop-off points that were inflating acquisition costs and limiting sales volume. This allowed optimization efforts to focus on the stages with the greatest revenue impact. - 3. Conversion Optimization
Optimization efforts were centered on conversion efficiency, not traffic volume. As a result:
Initial conversion rates (~3–4%) improved to a 5.13% average
Best-performing weeks reached 7%+ conversion rates
The same traffic volume began producing significantly more sales
- 4. Revenue and Efficiency Improvements
As conversion efficiency improved, acquisition costs dropped dramatically and the funnel became scalable:
Cost per sale decreased from ~$50–$75 to a consistent $12–$26 range
Best-performing weeks reached $11–$16 per sale
ROAS improved from below 1.0 to a blended ~1.14
Weekly funnel sales increased from ~2–5 sales in early weeks to 70–117 sales per week
This shift moved Meta Ads from testing mode into predictable execution.
Results
- 60–75% reduction in cost per sale
- Conversion efficiency nearly doubled at peak performance
- Weekly funnel sales increased 5–10×
- Paid traffic became profitable, scalable, and repeatable
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