The Problem:

You’re about to launch a campaign or roll out a new offer. But...

How much traffic do you really need to hit your goals?

Spreadsheets that stack rows of disconnected data

What happens if conversion rates dip?

Will this even be profitable?

So you guess. You build models in spreadsheets. You “see what happens.”

That’s not strategy. That’s gambling.

The Solution: Funnel Forecasting

Funnel Forecasting gives you the power to simulate your customer journey before you hit publish.

Whether you're planning a campaign, pitching to investors, or aligning your team — this is your pre-launch edge.

Using real data and flexible assumptions, you can forecast ROAS, CPA, revenue, and more — with full clarity on what to expect and what to change.

Whether you're planning a campaign, pitching to investors, or aligning your team — this is your pre-launch edge.

Book a Journey Insight Call

See It In Action – Live Walkthrough

Coming soon: A guided preview of how marketers use Forecasting to simulate entire journeys, test campaign changes, and build revenue projections.

For now, here’s what you’ll be able to do:

Input expected traffic, costs, and conversion rates

Simulate journey paths and “what-if” scenarios

Compare different versions side-by-side

Forecast business impact before launch

Book a Journey Insight Call

What You Can Do With Funnel Forecasting

Forecast revenue, CPA, ROAS, and more — before launch

Test assumptions (like increasing traffic or boosting conversion)

Compare campaign or journey variations side-by-side

Use real performance benchmarks to model outcomes

Align stakeholders around realistic, data-driven goals

Who It’s For

Marketing leaders

Who need to plan with precision

Founders & CMOs

Pitching performance to execs or investors

Growth teams

Exploring scenarios before scaling

Agencies

Modeling results for client buy-in

“Forecasting helped us predict a launch would fall short — before we spent $1 in ads. We tweaked the strategy and hit 150% of our goal.”

Claire

Head of Growth @ DTC Brand

“It’s our go-to tool for planning budget and traffic across product launches. The team finally agrees on what’s possible.”

Alex

CMO

Guessing vs Forecasting

Without Forecasting

With Funnel Forecasting

Vague goals

Data-backed revenue targets

Campaigns launched blind

Simulated journeys tested first

Budget overrun risk

Clear CPA & ROAS expectations

Manual spreadsheets

Visual forecasts in real time

Team misalignment

One shared roadmap

Choose Your Path

Try It Yourself

Want to simulate your journey and see the numbers before you launch?

Build your forecast, test your ideas, and create confidence — all inside your Canvas.

Start Forecasting Smarter – Free

Visual forecasting engine

Real-time modeling based on your data

Unlimited journey scenarios

Let Us Forecast It for You

Prefer we model your performance and map the results?

We’ll build your forecast, simulate scenarios, and walk you through the clearest path to predictable growth.

Book a Forecast Strategy Call

Done-for-you forecast buildout

Insights and optimization strategy

Designed for launches, investor decks, and scaling decisions

Frequently Asked Questions

How accurate are the forecasts?

Forecasts are based on your real historical data and input assumptions. The more accurate your baseline, the more powerful the projection.

Can I compare multiple journey versions?

Yes. Forecast multiple versions side-by-side — like different budgets, conversion goals, or audience segments.

Is this useful even if I haven’t launched yet?

Absolutely. It’s perfect for planning pre-launch journeys and predicting campaign performance in advance.

Can I share these with stakeholders?

Yes. Forecast visuals are presentation-ready — perfect for aligning teams or pitching to leadership.

Funnel Forecasting

Know Before You Launch. Plan With Confidence.