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The Problem:

You launched the campaign. The traffic is coming in. But…
Dashboards that show isolated metrics
Why aren’t people converting?
Spreadsheets that stack rows of disconnected data
Are they reading your content? Clicking your CTAs? Finishing the form?
Spreadsheets that stack rows of disconnected data
Where, exactly, are they falling off?
Traditional analytics show high-level numbers — but they don’t show what people actually do on your pages.

Without that, you’re optimizing blind.

The Solution: Conversion & Engagement Tracking

Funnelytics tracks every meaningful action users take across your customer journey — and ties it directly to performance.


You’ll see exactly how visitors behave:
Where they scroll
What they click
What stops them from moving forward
Then you can act — with confidence.

No more “I think.” Just “I know.”
Book a Engagement Tracking Call

See It In Action – Live Walkthrough

Coming soon: A visual walkthrough of how to track scrolls, clicks, form abandonment, and other key behaviors — all inside your Journey Canvas.
Here’s what you’ll be able to monitor:
Scroll depth, button clicks, video plays
Form abandonment and page exits
CTA engagement across devices
Behavior by audience segment, source, or journey step
Book a Engagement Tracking Call

What You Can Do With Engagement Tracking

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Track how users interact with content in real time
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Identify friction points that kill conversions
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Visualize behavior across devices, segments, and steps
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Optimize CTAs, forms, and page layout based on action
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Connect engagement to actual business outcomes
What You Can Do With the Journey Canvas

Who It’s For

Marketing Teams
CRO specialists
looking to pinpoint friction
Growth Leaders
UX & marketing teams
collaborating on improvement
Agencies
Performance marketers
focused on bottom-line results
Founders & CMOs
Agencies
providing deep journey insight to clients
Morgan

“We finally saw how our customers actually move through our brand. It explained every revenue gap we couldn’t figure out from dashboards.”

Morgan

VP Growth @ 8-Figure DTC Brand

lindsay

“The Journey Canvas helped us align marketing, product, and sales. Now everyone’s making decisions from the same map.”

Lindsay

Head of Marketing @ B2B SaaS

Hotjar vs. Funnelytics

Traditional Behavior Tools

Funnelytics Engagement Tracking

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Session replays
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Real-time actionable tracking
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Generic heatmaps
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Journey-based interaction insights
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No link to outcomes
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Directly tied to conversions
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Isolated pages
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Unified journey context
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Limited segmentation
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Source & segment-level clarity

Choose Your Path

 Try It Yourself
Want to see how people are interacting with your journey right now?
Track clicks, scrolls, forms, and more — with no extra tools needed.
Start Tracking Smarter – Free
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Behavior-based tracking built into your Canvas

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Real-time engagement insights

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Zero-code setup with full support

Let Us Set It Up for You
Prefer we install tracking and deliver insights for you?
We’ll configure engagement tracking across your journey and show you exactly where to improve.
Book a Conversion Insight Call
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Done-for-you setup

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Full journey friction analysis

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Action plan to lift conversions fast

Frequently Asked Questions

What kinds of engagement actions can I track?

Scroll depth, button clicks, video plays, form interactions, page exits, and more.

Do I need a developer to set this up?

Not necessarily. We provide simple tracking scripts, documentation, and onboarding support — most marketers can handle it without code.

How is this different from Hotjar or session recording tools?

 Funnelytics ties behavior to journey performance — not just visuals. You don’t need to watch hours of replays. You just act on the data that matters.

Can I track engagement across devices or segments?

Yes. Break it down by device, source, journey stage, or user segment — all inside your Canvas.

You Can’t Improve What You Can’t See.

Track what users actually do — and fix what’s holding them back.
Start Tracking Smarter YourselfLet Us Run Your Engagement Audit