The Problem:

You built the ideal journey. You launched your campaigns.

But the reality?
Dashboards that show isolated metrics
People don’t follow the straight line.
Spreadsheets that stack rows of disconnected data
They click around. They bounce. They come back.
Spreadsheets that stack rows of disconnected data
And somewhere in that chaos… is the truth.
Traditional tools can’t show you the real path.

They only show isolated steps — not how people actually move from A to B… or B to Z.

The Solution: Path Explorer

Path Explorer unlocks the black box of behavior.

It overlays your Journey Canvas with real user paths — showing you exactly how people arrived at a page, what they did next, and where they dropped off.

You can start anywhere:
Trace forward from any entry point
Trace backward from any key page or goal
Surface journey segments that drive the most (or least) conversions
Book a Journey Insight Call

See It In Action – Live Preview

Coming soon: a visual walkthrough showing how marketers use Path Explorer to investigate performance, uncover drop-offs, and find the hidden journey segments driving ROI.
Here’s what it reveals:
The real customer paths — not the ones you assumed
How users arrived at key pages (e.g., checkout, pricing, demo)
Where friction, looping, or abandonment is happening
What journey paths convert best — and why
Book a Journey Insight Call

What You Can Do With Path Explorer

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Explore user paths forward or backward from any step
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Identify which sequences lead to conversion — or drop-off
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Visualize behavior loops, drop-offs, and skipped steps
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Filter paths by segment, device, source, or campaign
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Prioritize optimizations based on real journey behavior
What You Can Do With the Journey Canvas

Who It’s For

Marketing Teams
Performance marketers
needing clarity on customer behavior
Growth Leaders
CRO teams
trying to fix leaks and loops
Agencies
Strategists
optimizing flows based on what users actually do
Founders & CMOs
Agencies
who want to impress clients with real journey insights
Sofia

“Path Explorer showed us users looping between two pages that should’ve been one. Fixing that boosted our demo bookings 26%.”

Noah

CRO Lead

lindsay

“It’s like watching how your audience actually thinks — and where they get confused.”

Bella

UX Strategist

 Static Funnels vs Path Explorer

Traditional Flow Charts

Funnelytics Path Explorer

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Assumes the ideal path
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Reveals the real path
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No backward tracing
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Backtrack from any goal or event
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No behavior context
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View full journey segments
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Manual segmentation
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Auto-segment paths by source, device, or action
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Disconnected from conversion
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Directly tied to outcomes

Choose Your Path

 Try It Yourself
Want to see how users actually move through your journey?
Use Path Explorer to follow their steps — backward, forward, and deep into behavior patterns.
Start Exploring Paths – Free
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Forward & backward tracing

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Segment filters & data overlays

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Built into your Journey Canvas

Let Us Help You Analyze It
Prefer we run the exploration for you and surface the most important patterns?
We’ll trace the journeys, segment the data, and show you what’s working — and what’s broken.
Book a Journey Analysis Call
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Done-for-you journey analysis

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Highlight key user paths & leaks

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Action-ready insight report

Frequently Asked Questions

Can I start the path trace from any page or event?

Yes — start from a landing page, pricing page, form submit, or any tracked step in your journey.

Can I go backward from conversions to see what led there?

Exactly. Backtrack from key events to uncover top-performing paths.

Can I filter by user type, source, or device?

Absolutely. Path Explorer lets you segment by campaign, device, source, or even behavior (like scroll depth or form interaction).

Does this replace session recordings?

It’s different — Path Explorer shows you patterns across users, not just isolated sessions. It’s more scalable, more actionable.

You designed the journey.

Now it’s time to discover how your customers actually move through it.