The Problem:

You built the ideal journey. You launched your campaigns.

But the reality?

People don’t follow the straight line.

Spreadsheets that stack rows of disconnected data

They click around. They bounce. They come back.

And somewhere in that chaos… is the truth.

Traditional tools can’t show you the real path.

They only show isolated steps — not how people actually move from A to B… or B to Z.

The Solution: Path Explorer

Path Explorer unlocks the black box of behavior.
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It overlays your Journey Canvas with real user paths — showing you exactly how people arrived at a page, what they did next, and where they dropped off.

You can start anywhere:

Trace forward from any entry point

Trace backward from any key page or goal

Surface journey segments that drive the most (or least) conversions

Book a Journey Insight Call

See It In Action – Live Preview

Coming soon: a visual walkthrough showing how marketers use Path Explorer to investigate performance, uncover drop-offs, and find the hidden journey segments driving ROI.

Here’s what it reveals:

The real customer paths — not the ones you assumed

How users arrived at key pages (e.g., checkout, pricing, demo)

Where friction, looping, or abandonment is happening

What journey paths convert best — and why

Book a Journey Insight Call

What You Can Do With Path Explorer

Explore user paths forward or backward from any step

Identify which sequences lead to conversion — or drop-off

Visualize behavior loops, drop-offs, and skipped steps

Filter paths by segment, device, source, or campaign

Prioritize optimizations based on real journey behavior

Who It’s For

Performance marketers

needing clarity on customer behavior

CRO teams

trying to fix leaks and loops

Strategists

optimizing flows based on what users actually do

Agencies

who want to impress clients with real journey insights

“Path Explorer showed us users looping between two pages that should’ve been one. Fixing that boosted our demo bookings 26%.”

Noah

CRO Lead

“It’s like watching how your audience actually thinks — and where they get confused.”

Bella

UX Strategist

Static Funnels vs Path Explorer

Traditional Flow Charts

Funnelytics Path Explorer

Assumes the ideal path

Reveals the real path

No backward tracing

Backtrack from any goal or event

No behavior context

View full journey segments

Manual segmentation

Auto-segment paths by source, device, or action

Disconnected from conversion

Directly tied to outcomes

Choose Your Path

Try It Yourself

Want to see how users actually move through your journey?

Use Path Explorer to follow their steps — backward, forward, and deep into behavior patterns.

Start Exploring Paths – Free

Forward & backward tracing

Segment filters & data overlays

Built into your Journey Canvas

Let Us Help You Analyze It

Prefer we run the exploration for you and surface the most important patterns?

We’ll trace the journeys, segment the data, and show you what’s working — and what’s broken.

Book a Journey Analysis Call

Done-for-you journey analysis

Highlight key user paths & leaks

Action-ready insight report

Frequently Asked Questions

Can I start the path trace from any page or event?

Yes — start from a landing page, pricing page, form submit, or any tracked step in your journey.

Can I go backward from conversions to see what led there?

Exactly. Backtrack from key events to uncover top-performing paths.

Can I filter by user type, source, or device?

Absolutely. Path Explorer lets you segment by campaign, device, source, or even behavior (like scroll depth or form interaction).

Does this replace session recordings?

It’s different — Path Explorer shows you patterns across users, not just isolated sessions. It’s more scalable, more actionable.

Path Explorer

The Hidden Journey Paths. Revealed.