Mixpanel and Funnelytics are tools that work in unique aspects of the funnel. Mixpanel is great for going further into details about a user’s behavior and can give product and the marketing teams insight on user engagements with the product to think about ways to improve them.
On the other hand, Funnelytics is designed to both visualize and analyze a customer’s journey, which can be effectively used to identify all the main pain points when it comes to conversion and sales processes.
Although they digitize different elements of the business, these tools can work in parallel as they allow for the combination of data to paint a more comprehensive picture of customer behavior and marketing success.
Funnelytics offers an animated representation of the customer journey, in contrast to Mixpanel’s data-driven approach.
Funnelytics is designed specifically to improve conversion rates, whereas Mixpanel focuses more broadly on user behavior.
Advertisers requiring progressed information investigation capacities can without much of a stretch use Funnelytics given its simplified connection point.
