At a Glance
When your product has an expiry date, near real-time insights are critical to your business’ success. Logging into multiple platforms—Google Ads, Facebook Ads, and Google Analytics—was bogging the team down with extra workload and limited actionable data.
Challenges
- Increase In customers completing their purchases
- Time savedinreporting tasks
- Improved customer experience
- Full visibility of their customer journey
The need for speed
When you’re responsible for the world’s only network that allows fans to buy, sell, or trade tickets at face value, you can’t wait for actionable data. With event dates quickly approaching, you need it. And you need it fast. Without insights on hand, Dusty Rich, CMO at CashorTrade, knew he was leaving money on the table.Data doesn’t equal insights. That’s what CashorTrade quickly learned. They had all of the numbers at their fingertips, but connecting the dots between fragmented data sources was a challenge that left them with more questions than answers about their UX and UI.
Key challenges to resolve
Lindywell is an online Pilates platform offering flexible membership plans, including monthly,quarterly, and yearly subscriptions. Their marketing strategy relied heavily on paid advertising, with ad spend exceeding $45,000 per month and scaling up to nearly $140,0000 per month during special promotional events.
- Experiencing visitor drop-offs at various points in the customer journey
- Managing a site that sells items with quick expiry dates requires near real-time insights
- Reporting was a complex amalgamation of analytics tools that contradicted each other
Wanting to see a clearer picture of their customer journeys and the bottlenecks within them, they turned to Funnelytics.
Pinpointing friction points yields big results
Using Funnelytics Performance, the team at CashorTrade could easily find where customers were dropping out of their journeys. Dusty and his team have been able to identify UX elements that help optimize their customer journeys with confidence. As a result, they have seen a measurable increase in purchases.
Disconnected data equals disconnected teams. Breaking down the silos led to big results for CashorTrade. By using Funnelytics Performance as their consolidated, central source of truth for all of their customer journey data, CashorTrade has been able to achieve organization-wide alignment. They’re able to make better decisions, faster.
Like most other businesses, CashorTrade carefully monitors their return on ad spend (ROAS) closely. It may be an important metric for any team to measure, but it can also be time consuming to calculate–without centralized data that is.
Funnelytics Performance helps the team at CashorTrade quickly see their ROAS from their most important paid and organic traffic sources. And this helps the team optimize their ad spend for more efficient conversions.
Overall, the team at CashorTrade have seen tangible results, like an optimized ROAS, an increase in purchases, and time saved since implementing Funnelytics. They’re looking forward to seeing what they can accomplish next.
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