Lindy Well Case Study

At a Glance

Lindywell is an online Pilates platform offering flexible membership plans, including monthly,quarterly, and yearly subscriptions. Their marketing strategy relied heavily on paid advertising, with ad spend exceeding $45,000 per month and scaling up to nearly $140,000 per month during special promotional events.

Challenges

• High ad spend with unclear attribution and performance insights.
• Lack of visibility into customer journeys and conversion behaviors across campaigns.
• Limited optimization strategies for evergreen funnels and landing pages.

Goals

• Track and analyze performance across marketing funnels to optimize ad spend.
• Provide data-driven insights to improve targeting and maximize return on investment (ROI).
• Enhance landing page performance and increase conversion rates.

Funnelytics Insights Service Approach

Lindywell is an online Pilates platform offering flexible membership plans, including monthly,quarterly, and yearly subscriptions. Their marketing strategy relied heavily on paid advertising, with ad spend exceeding $45,000 per month and scaling up to nearly $140,000 per month during special promotional events.

1. 1. Setup and Funnel Mapping:
   Implemented end-to-end tracking and mapped Lindywell’s evergreen funnel and fall challenge promotional event.
2. 2. Optimization Meetings and Insights:
   Conducted in-depth analysis sessions to review funnel performance and ad spend effectiveness.
   Discovered that over 95% of purchases were not originating from Facebook Ads, prompting the client to adjust their ad strategy and optimize spending.
3. 3. Landing Page Optimization:
   Launched A/B tests on evergreen landing pages following the event.
   Achieved a 20% increase in purchasing conversion rates,improving overall funnel performance and profitability.

Results

• Delivered actionable insights that enabled the client to shift focus from under performing ad channels, optimizing ad spend and improving ROI.
• Increased evergreen funnel conversion rates by 20%, leading to higher revenue and membership growth.
• Provided ongoing strategies and recommendations for continuous optimization and scalability.