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eCommerce funnel optimization is where most online stores quietly win or lose. It is the part few talk about but everyone feels – the reason one brand’s cart stays full while another’s stays empty. Every click, every second of hesitation says something.
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Dear Funnelytics Community,We are thrilled to share some fantastic news about the latest updates to our Funnelytics plans.
From initial brand awareness through to the point of making a purchase, your customers take different journeys on their way to making the decisions that matter. These customer journeys differ depending on their experiences when interacting with your brand and their particular buying needs.
Did you know nearly 50% of consumers say they would switch brands if a business failed to anticipate their needs?Despite this fact, some businesses still struggle to foresee customer needs. This may be due to their limited understanding of a typical customer’s journey and what it takes to turn a prospect into a lifetime customer.
The moment your customer learns about your product or service, they start a journey with your brand—one that hopefully results in them becoming a loyal customer.
What turns a window shopper into a buyer, and fan of the brand? These are the insights performance marketers need to create more personalized customer experiences.
So you’ve carefully strategized each step of your customer interaction. Now, you’re looking to gauge how effective it is, and the impact it’s having on ROI. Sounds simple enough. But in reality, this is not always easy to do.
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