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eCommerce funnel optimization is where most online stores quietly win or lose. It is the part few talk about but everyone feels – the reason one brand’s cart stays full while another’s stays empty. Every click, every second of hesitation says something.
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Customer experience (CX) is critical to a business’s success. In a recent study, customer-centric brands reported an 80% increase in their revenue. Proactively measuring CX will make sure you identify and optimize any weak points in your strategy.
A marketing funnel is a critical way to discover the needs and wants of your customers by tracking their entire journey.
A customer-centric approach to sales and marketing goes a long way.According to a Salesforce survey, about 66% of customers expect brands to understand their needs and pain points. And they stay loyal to brands that are willing to go the extra mile to provide quality services and experiences.
Understanding and maximizing the customer journey is key to maximizing ROI in today’s competitive landscape. For this reason, companies need to understand customer journey analysis, customer touchpoint analysis, and user journey analytics.
With a sea of marketing data available at your fingertips, the real struggle is not data collection but making sense of it all. The solution? Marketing analytics – which has helped 76% of businesses improve both their performance and customer satisfaction.
One of the standout features of Funnelytics is its ease of creating funnel representations and auto-segmentation. Users can effortlessly visualize their data by building funnels and segmenting their audience to explore behaviors and interactions.
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