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Understanding your customers can be challenging when dealing with a vast amount of unstructured data.On average, businesses source their customer data from 28 different channels and house it in 17 different applications. This data may help to gain insights about their customer experience and meet their expectations, but a lack of control over siloed data fails to serve the purpose.
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Understanding and maximizing the customer journey is key to maximizing ROI in today’s competitive landscape. For this reason, companies need to understand customer journey analysis, customer touchpoint analysis, and user journey analytics.
Do you struggle with selling digital products online? Or are you not making enough ROI?What most digital marketers do when it comes to selling digital products is they send all their cold traffic directly to their sales page to make the sale
Hick ticket items are one of the hardest things to sell when it comes to digital marketing…The problem is it’s going to be hard to get someone to pay you $1000+ if they don’t know who you are or what you’re about.
Did you know nearly 50% of consumers say they would switch brands if a business failed to anticipate their needs?Despite this fact, some businesses still struggle to foresee customer needs. This may be due to their limited understanding of a typical customer’s journey and what it takes to turn a prospect into a lifetime customer.
The journey from brand awareness to purchase is not as linear as what’s depicted on your marketing team’s whiteboard presentation. Many factors, such as customers’ experience with your business and their buying behaviour and needs, influences how the customer journey pans out.
The average conversion rate for e-commerce sites across various sectors is just 2%, while 70% of site visitors who make it to checkout end up abandoning their cart. That’s a significant portion of potential sales lost.
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