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Did you know nearly 50% of consumers say they would switch brands if a business failed to anticipate their needs?Despite this fact, some businesses still struggle to foresee customer needs. This may be due to their limited understanding of a typical customer’s journey and what it takes to turn a prospect into a lifetime customer.
The moment your customer learns about your product or service, they start a journey with your brand—one that hopefully results in them becoming a loyal customer.
What turns a window shopper into a buyer, and fan of the brand? These are the insights performance marketers need to create more personalized customer experiences.
So you’ve carefully strategized each step of your customer interaction. Now, you’re looking to gauge how effective it is, and the impact it’s having on ROI. Sounds simple enough. But in reality, this is not always easy to do.
Customer experience (CX) is critical to a business’s success. In a recent study, customer-centric brands reported an 80% increase in their revenue. Proactively measuring CX will make sure you identify and optimize any weak points in your strategy.
A marketing funnel is a critical way to discover the needs and wants of your customers by tracking their entire journey.
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