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Burkhard Berger is the founder of Novum™. He helps innovative B2B companies implement modern SEO strategies to scale their organic traffic to 1,000,000+ visitors per month. Curious about what your true traffic potential is?
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A customer-centric approach to sales and marketing goes a long way.According to a Salesforce survey, about 66% of customers expect brands to understand their needs and pain points. And they stay loyal to brands that are willing to go the extra mile to provide quality services and experiences.
Understanding and maximizing the customer journey is key to maximizing ROI in today’s competitive landscape. For this reason, companies need to understand customer journey analysis, customer touchpoint analysis, and user journey analytics.
With a sea of marketing data available at your fingertips, the real struggle is not data collection but making sense of it all. The solution? Marketing analytics – which has helped 76% of businesses improve both their performance and customer satisfaction.
One of the standout features of Funnelytics is its ease of creating funnel representations and auto-segmentation. Users can effortlessly visualize their data by building funnels and segmenting their audience to explore behaviors and interactions.
If you’re getting hundreds of daily visitors on your site, but they’re dropping off early, you have marketing funnel leaks you need to fix. With the right marketing funnel optimization, you can guide more visitors smoothly from interest to action.